Decision 01 · Freedom vs. structure
Make creating a museum feel like uploading a portfolio
The problem
Full spatial freedom means learning exhibition design, and risks layouts visitors can't navigate.
Evidence
- Competitive analysisNew Art City's open-ended building tools cost visitors navigation and felt like a professional workspace.
- My own testingOnce a museum was generated, creators had no way back in to fix a typo, swap a piece, or change its visibility.
- Artist interviews · after buildPublishing speed was the clearest shared need (P2, P5) — the work automatic layout already removes.
Decision
Generate the spatial layout automatically. Creators control their artwork, gallery style, museum details, visibility, and identity — and can come back to edit any of it. Adding or removing a piece re-runs the layout instead of asking them to place it.
- Tradeoff
- Artists can't hand-place work or design their own rooms. I gave up some expressiveness so every museum stays navigable and no one has to learn exhibition design.
- Outcome
- Built: creators never place anything by hand, and the gallery re-lays itself out whenever artwork is added or removed.
The creator flow this produced












